Guinness

Guinness Tipping Point
Digital Campaign

Brief

Create a playful and engaging social experience that immerses consumers in the world of the new Guinness commercial.

Solution

The new Guinness commercial is about an extraordinary and passionate community coming together to create the world’s most ambitious domino run. Our challenge was to initiate the experience online by creating a campaign that thousands of passionate brand advocates could became immersed in.

We inserted clues into the TV ad, cut it into segments and scattered it across the internet, creating a sequential treasure trail of puzzles for people to follow. The reward for solving each puzzle was the next segment of the commercial, with solid gold dominoes awaiting those who could put it together first.

Tens of thousands rose to the challenge in the first few days, with session lengths running into hours, and even days. A huge community was formed as people joined forces on forums and blogs: trading hints, tips, and stories of lost weekends.

Millions of minutes were spent interacting with the brand, with the winner of the first solid gold domino assembling and launching the film online, two days before it aired on TV.

 

Teaser video
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View Teaser Video

 

Teaser Email
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Launch Email
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View Hub Site


View Hub Site

Visit the mayor's office to start your quest. Scan the clips you've unlocked for further tips and hints.

View Hub Site

Juan Ramon

View Solution: Start your quest.

Molino de Fenix

Molino de Fenix

View Solution: Find and balance the
miller's scales.

Molino de Fenix

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Don Pedro Removal Company

View Solution: Look out for the phone
number at the end.

Don Pedro Removal Company

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Domino Dorado

View Solution: Complete the
matchstick puzzle.

Domino Dorado

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Arpa Taller de Autos

View Solution: Polish the car.

Arpa Taller de Autos

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Arena de Tiempo

View Solution: Locate the hollow book.

Arena de Tiempo

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Diego Paz on Flickr

View Solution: Scan the photos for the code.

Diego Paz on Flickr

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Carniceria Guzmam

View Solution: Solve the beef cuts puzzle.

Carniceria Guzmam

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Guirado Buitrago

View Solution: Mend the watch.

Guirado Buitrago

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Inclinar el Punto

View Solution: Put the fire out.

Inclinar el Punto

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La Fuente de Muscia

View Solution: Program the jukebox in the right order.

La Fuente de Muscia

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Blog Frenzy

Visit Unfiction Blog

Unofficial Walkthrough

Visit Tipping Wiki