The Dodgeball Challenge was Doritos’ way of launching their brand new flavour, Flamin’ Cheeseball.

Using purpose built dodgeball cannons we pitched amateur dodgeball teams against the British public in the biggest ever live game. Everybody was able to fire real dodgeballs at our competitors at 70mph with pinpoint accuracy.

Four weeks, numerous split lips, and several mild concussions later we flew our champions, the team that dodged the most balls, to Vegas to take on the world’s best and give them Yanks a good whuping – well almost.